BRAND IDENTITY
We develop branding and visual identities for businesses, products and new projects. Starting with the brief, audience and brand context, we create a logo, choose colours and typefaces, and develop graphics and a pattern. We bring the elements into one visual system and show their application across selected media. We work remotely with clients in Russia and internationally.
WHEN YOU NEED A BRAND IDENTITY
This service creates a visual identity from the ground up. The logo, palette, typography and graphics should support the same idea and work together. The main deliverable is an agreed visual system and files for subsequent use.
Launching a business
For a product, service or idea that needs a coherent visual presence. We discuss the audience, character and context to select a direction, then create the core elements for consistent presentation of the brand’s first materials.
A new product or business area
When an offering needs a standalone identity or a connection to an existing brand. We discuss relationships between names and visual elements before starting, establishing what should be developed and what needs to be retained.
Consistency across media
When a future website, social presence and printed materials need a shared look. Colours, typefaces, graphics and a pattern provide the foundation. Application examples demonstrate its use; the set of finished layouts is agreed separately.
If you already have a visual identity and want to refresh it, explore the redesign service. A detailed document explaining how to use the elements is a separate brandbook service. The studio’s portfolio shows examples of visual directions.
WHAT THE VISUAL IDENTITY INCLUDES
The current scope covers project analysis, a logo, colours and typefaces, brand graphics, a pattern, application examples and file preparation. We discuss each deliverable, its intended uses and the required final materials before starting.
Project analysis and direction
We explore the brief, audience and competitive context. The idea and positioning guide the visual direction. We establish the intended character and priority media. A full marketing strategy and naming are not included by default.
Logo: 3–4 concepts
We develop 3–4 logo concepts to choose a direction. We discuss them and refine the selected option within the agreed brief. These are not four independent identity packages: the visual system develops around the approved logo.
Colours and typography
We select a palette and typefaces that support the brand’s character and work with the logo, considering their use in priority materials. Any separate typeface licensing requirements and usage terms are clarified before handover.
Brand graphics: up to 3 elements
We create up to 3 graphic elements to complement the logo. We discuss their use for emphasis, layouts or composition. They should function as parts of a shared system rather than unrelated decorations.
A brand pattern
We develop a repeating graphic motif around the chosen concept, showing how it combines with the colours, logo and other elements. Application examples are selected around the brand’s intended materials.
Applications and working files
We show the identity on agreed media and prepare final files. Required formats and the set of materials are discussed beforehand. Printing, manufacturing and a complete set of layouts for every possible application are not included by default.
PROJECTS FROM THE PORTFOLIO
Sayrau and LunaPro illustrate how logos, colour and graphics work across media. Open a project to explore more materials. These works show the visual approach; your deliverables are determined by the agreed service scope.
HOW WE DEVELOP THE IDENTITY
We move from the brief and visual direction to individual elements, then review how they work together. Approval stages establish the chosen concept before final file preparation.
Introduction and brief
We discuss the project, audience, name, materials and intended uses. We clarify preferences and constraints, then agree scope, price and timing.
Analysis and logo concepts
We explore the project’s context and select visual references. We develop 3–4 logo concepts and present the directions for discussion.
Selection and refinement
We discuss the concepts and select a direction, refining the chosen logo within the agreed brief. New tasks and changes of concept are discussed separately.
A system of brand elements
We select the palette and typefaces, develop up to 3 graphic elements and a pattern, and show their combination on agreed application examples.
Approval and handover
We agree the final visual system, check the set of materials and prepare the specified files for further use. Files are handed over when the project is complete.
PRICING AND TIMING
₽15,000
Timeline — 3–5 business days
The current brand identity development price is ₽15,000, with a listed timeline of 3–5 business days. We confirm the brief, deliverables, required materials and approval stages before starting.
The scope includes project analysis, 3–4 logo concepts with a selected direction, colours and typefaces, up to 3 graphic elements, a pattern, application examples and file preparation. Additional media, new concepts or changes to the approved scope are discussed and estimated separately.
Timing depends on the readiness of project information and approval stages. A brandbook, layouts beyond the agreed set, printing and manufacturing are not automatically included. Any paid typeface licensing requirements are discussed in advance.
Payment is split into 50% before work begins and 50% after project approval, before final materials are handed over. At your request, we can sign a contract defining scope, price and timing. Discussions and presentations take place remotely.
BRAND IDENTITY QUESTIONS
How does this differ from logo design?
The logo is one part of a visual identity. This service also includes colours, typefaces, graphics, a pattern and application examples. The elements form a shared visual system rather than an isolated mark.
How much does it cost and how long does it take?
The current price is ₽15,000 and the listed timeline is 3–5 business days. We confirm scope, supplied materials and approval stages beforehand. Additional tasks or changes in scope are discussed and estimated before implementation.
What do 3–4 logo concepts mean?
They are options for selecting a visual direction. The chosen concept is refined and becomes the foundation of the identity system. This does not mean four complete packages or an unlimited number of new concepts.
What should we prepare before starting?
The name, project and audience description, product or service information, competitor examples and preferences for the visual character. It also helps to identify intended media, such as a website, social content, packaging or print. Missing information is discussed before starting.
Is a brandbook included?
The service provides identity elements, application examples and working files. A detailed document defining usage rules is a separate brandbook service. Its content, price and timing are agreed separately if required.
What if we already have a logo and identity?
If the goal is to refresh the existing identity while retaining important elements and recognition, explore brand identity redesign. A logo-only task can also be discussed separately. We choose the approach after reviewing your current materials.
Which files will we receive?
Final materials for the chosen logo and agreed visual elements. We establish the file list, formats and required versions in advance around their intended uses. Usage terms for selected typefaces are also clarified before handover.
Can the work be done remotely?
Yes, we work with clients in Russia and internationally. Introductions, brief discussions, presentations and approvals take place remotely. We agree how to exchange materials and collect feedback at each stage before starting.
LET’S DISCUSS YOUR BRAND
Tell us about your project, audience and intended materials. We can discuss the visual direction, the identity elements you need and how to organise the work.