BRAND IDENTITY REDESIGN
We refresh existing visual identities by reviewing their current presentation, identifying weak points and developing the visual concept. We work on colour, typography and graphics, adapting the identity for relevant media. We first discuss which elements should remain and what needs to change. We work remotely with clients in Russia and internationally.
WHEN TO REFRESH YOUR IDENTITY
Redesign suits a brand with an existing visual foundation whose application no longer meets the project’s needs. Outdated techniques, inconsistent materials and difficult-to-use elements call for different responses. We establish the depth of change after reviewing the current identity.
The presentation no longer fits
The business, product or audience has changed while its visual presentation has stayed the same. We discuss the character the identity should convey today, identifying familiar elements to keep and decisions that hinder the new brief.
Materials look inconsistent
The website, social content and printed materials use different colours, typefaces or graphics. We identify where consistency is lost and agree a shared approach, showing the updated elements on selected media.
New formats are difficult to support
Existing elements may be awkward to use on small screens, in digital content or on new media. We clarify priority formats and constraints, then adapt the agreed elements for those uses.
Redesign starts with an existing identity and a reason to refresh it. If no visual foundation exists, explore brand identity development from scratch. Detailed usage rules can be documented in a separate brandbook. The portfolio shows examples of brand elements working together.
WHAT REDESIGN INCLUDES
The current service covers identity analysis, weak point identification, visual concept updates, colour and typography adjustment, graphics, application across media and final files. We agree the elements and depth of change before starting.
Existing identity analysis
We review the logo, palette, typefaces, graphics and their applications, discussing the audience, current needs and constraints. The system matters as a whole: a problem may stem from how elements are used, rather than their appearance alone.
Weak points and elements to retain
We identify inconsistency, readability issues and practical difficulties. We separately establish elements associated with the brand that should remain, giving the changes a clear purpose and agreed boundaries.
Visual concept refresh
We develop the chosen direction around the existing foundation. We discuss the character of the new presentation and how far it should differ from the old one. A complete change of identity or development from scratch requires a separately agreed scope.
Colour and typography
We adjust the palette and type choices around the refreshed concept, reviewing combinations on priority materials and formats. Any paid typeface licences and usage requirements are discussed in advance.
Brand graphics and applications
We rework the agreed graphic elements and adapt the identity for selected media, showing how the elements combine in layouts. The media and finished layout list are agreed before starting so the scope remains clear.
Final file preparation
We prepare the approved elements for further use. Formats, versions and the handover set are agreed around intended applications. A brandbook, printing and additional layouts are estimated separately where needed.
VISUAL IDENTITY EXAMPLES
Sayrau and LunaPro show combinations of logos, colour, typography and graphics across media. These portfolio examples illustrate the approach to visual identity. The redesign brief and changes for your project are determined after reviewing its existing materials.
HOW THE IDENTITY REFRESH WORKS
We first understand the existing presentation and reasons for change, then agree a direction and update the elements. We review decisions against the brief and check how they work together.
Materials and brief
You share the current identity and application examples. We discuss the reasons for change, audience, media and elements to retain, then agree scope, price and timing.
Analysis and priorities
We identify strengths and weaknesses in the current presentation, selecting priority changes and boundaries so each change serves a clear purpose.
Visual direction
We propose a refreshed concept within the agreed scope, discussing character, colour, typography and the relationship to the previous identity. We confirm the selected direction.
Elements and applications
We refine the agreed graphics and show the identity on selected media, checking combinations and collecting feedback. Additional tasks are discussed separately.
Approval and handover
We agree the final decisions, check the set of materials and prepare the specified files. The approved set is handed over for subsequent use.
PRICING AND TIMING
₽10,000
Timeline — 3–5 business days
The current brand identity redesign price is ₽10,000, with a listed timeline of 3–5 business days. We review the existing materials and confirm the specific changes before starting.
The scope includes existing identity analysis, weak point identification, concept refresh, colour and typography adjustment, graphics, adaptation for selected media and final files. The depth of the update and number of required materials are agreed around the brief.
Source file readiness and feedback affect timing. Missing file reconstruction, a complete change of identity, a brandbook or additional layouts are discussed and estimated before implementation. Printing and paid typeface licences are separate expenses.
Payment is split into 50% before work begins and 50% after project approval, before final materials are handed over. At your request, we can sign a contract defining scope, price and timing. Discussions and approvals take place remotely.
BRAND IDENTITY REDESIGN QUESTIONS
How does redesign differ from development from scratch?
Redesign builds on an existing identity: we review it first, then identify necessary changes and elements to retain. Development from scratch establishes the visual foundation of a new project. The approach is chosen after reviewing the brief and current materials.
Can we keep the logo and refresh the rest?
Yes, this can be discussed as a redesign brief. Changes can focus on the palette, typefaces, graphics and applications. We first assess how the existing logo works with the system, then agree the boundaries of the update.
What are the price and timeline?
The current price is ₽10,000 and the listed timeline is 3–5 business days. The final scope is confirmed after reviewing the materials. Source reconstruction, extra media or scope changes are discussed separately before those tasks begin.
What should we provide?
Source files for the logo and brand elements, colours and typefaces, an existing brandbook if available, links and application examples. Explain what no longer works, which new media are needed and which elements must remain.
What if the original source files are missing?
Share available logo versions, images and application examples. We assess what is sufficient for the brief and what needs to be reconstructed. Reconstruction work and its timing are agreed before starting.
Is a brandbook included in redesign?
This service updates the agreed elements and prepares final files. Detailed usage rules are a separate brandbook service. Updating an existing document or creating a new one is scoped and priced separately.
Which materials will we receive?
Files for the approved updated elements and agreed materials. The list, formats and required versions are established beforehand around the intended media. A complete set of layouts for every possible use is not automatically included.
Can the redesign be done remotely?
Yes, we work with clients in Russia and internationally. Materials, discussions, presentations and feedback are exchanged remotely. Before starting, we agree the approval process and who collects comments on the project’s side.
LET’S REFRESH YOUR BRAND
Share your existing identity and explain what you would like to change. We can discuss elements to retain, priority media and a suitable redesign scope.