LOGO ANIMATION
We create custom logo animation for websites, social media, video and presentations. We plan how an existing brand mark appears, moves and resolves into a recognisable composition. Motion follows the shape and character of the brand, keeping the name readable rather than adding unrelated effects. We work remotely with clients in Russia and other countries.
WHERE A MOVING LOGO FITS
An animated logo introduces a brand in a medium that supports movement. It can open a video, close a presentation or appear in an agreed website section. We define the intended use before choosing the pace, composition and way the mark appears.
Video and social media
You need an opening sequence, closing frame or branded insert. We discuss how the animation fits the rest of the video, how much screen time the logo should have and which aspect ratios are required for the selected platforms.
Websites and digital products
The logo will appear in a hero, presentation section or another agreed place. We consider its size, background and intended behaviour. Producing an animation and implementing it on a website are separate tasks; integration is discussed separately.
Presentations and launches
You want to introduce a project or give a presentation a recognisable opening. We plan when the name becomes visible, how long it remains readable and whether the final frame should lead into another slide or repeat.
Animation starts with an existing logo. If the mark has not been designed or needs changes, we first define the design or redesign task. Animation does not replace a readable static version or automatically include a new brand identity.
WHAT THE WORK COVERS
The scope is agreed for the particular mark and its intended use. Source files, the motion concept, duration, number of versions and delivery requirements all matter. We use these details to define the project before starting.
Brief and source materials
We review the finished mark, its versions, colours and usage rules. We check whether a suitable vector file is available and its elements can be used separately. Restoring or refining the source logo is assessed before animation begins.
Concept and sequence
We define what happens to the mark: an appearance, assembly, letter movement or another approach that suits the brand. We agree the sequence and key states so the idea is clear before detailed production.
Motion and timing
We adjust movement, scale, opacity and transitions within the selected concept. Timing gives viewers a chance to see the shape and read the name. Complex effects and additional scenes are defined in advance, rather than treated as unlimited additions.
Composition and background
We consider spacing, position, contrast and the selected background. Light, dark or transparent versions are discussed with the delivery requirements. We do not assume that one file will work equally well on every platform.
Review and approval
You review the result in motion. We discuss readability, pace and alignment with the agreed concept. Revisions and additional changes follow the project scope; a different sequence or concept may require a separate estimate.
Final file preparation
We deliver the agreed versions after approval. Resolution, aspect ratio, background and export format are selected for the intended use. Editable project files, special formats and extra adaptations are agreed before work begins.
LOGOS FROM OUR PORTFOLIO
Mateo and Scape Viz are finished static marks from the studio portfolio. They show source design: shapes, letters and composition that can inform a discussion about movement. These are not completed animation case studies for these projects; no finished motion clips are presented here.
HOW LOGO ANIMATION IS MADE
The work moves from the brief to motion and an approved file. This lets us agree the idea before refining details and consider the intended platform from the start.
Discuss the brief
Send the logo, a short brand description and references for the intended mood. We clarify platforms, duration, background, sizes and versions, then confirm the scope, price and timeline.
Agree the motion idea
We choose an approach and a sequence for the elements. We discuss the opening and final states, visual emphasis and the pause that keeps the mark readable.
Produce the animation
We build the agreed sequence and refine timing and transitions. We check that movement respects the mark and leaves the name readable at the intended size.
Review and refine
You review the result and share feedback. We make agreed adjustments and check the final frame, start and ending. For a repeating version, we also review the loop transition.
Export and deliver
We prepare approved versions for the agreed platforms and deliver them after final payment. Editing them into another video or implementing them on a website is included only when explicitly agreed.
PRICE AND TIMELINE
₽4,000
Timeline — 3 business days
The current price list states ₽4,000 and 3 business days for logo animation. Before starting, we confirm the sequence, duration and set of files included in your project.
Scope depends on the source material, motion complexity, number of scenes, backgrounds, sizes and adaptations. Extra versions and work beyond the agreed brief are estimated separately. Timing is confirmed with material readiness and approval stages in mind.
New logo design or redesign, complex 3D graphics, character animation, sound and music, longer video editing and website implementation are not included automatically. Required formats and delivery of editable project files are agreed in advance.
Work starts after a 50% deposit. The remaining 50% is paid after approval and before delivery. A contract with the scope, price and timeline can be arranged on request. Discussion and file delivery are handled remotely.
QUESTIONS ABOUT LOGO ANIMATION
How much does custom logo animation cost?
The price list states ₽4,000 and 3 business days. Send the existing mark and explain where the animation will be used. We review the source, concept, duration and versions, then confirm the conditions for your project. Additional work is agreed separately.
What do you need to get started?
Send the finished logo, preferably as a vector file, any brand guidelines and a brief. Platform links, sizes, background, intended duration and mood references are useful. Rebuilding a mark from a small image is discussed separately.
Does animation include designing a new logo?
This service is based on a finished mark. Creating a new logo or changing its shape or name is separate work. If you do not have a logo yet, we can discuss logo design before planning its movement.
How long will the animation be?
Duration is agreed for the intended use before production. An opening sequence, closing frame and website element need different pacing and pauses. A fixed number of seconds or unlimited scenes is not specified in the price list; these become part of the agreed scope.
Can it have a transparent background or a seamless loop?
We can discuss these versions. Feasibility depends on the format, platform and motion concept. We agree how a loop repeats and which export supports transparency. Required versions and checks are defined in advance.
Which files will I receive?
Delivery depends on the use: video, social media, presentation or website. We agree the format, resolution, aspect ratio and background before starting. Special formats, editable project files and additional sizes are not included automatically.
Is music or a sound effect included?
Sound is not included automatically. If required, we discuss its source, usage rights, synchronisation and cost in advance. The animation can also be prepared without sound, for example for a website or presentation.
Will you add the animation to my website?
Producing the file and implementing it on a website are separate tasks. The platform requirements and placement method should be clarified before ordering. Interactive behaviour, code changes and integration are estimated separately when needed.
LET’S DISCUSS YOUR LOGO IN MOTION
Send the logo and tell us where it should move. We will define the concept, versions, price and timeline.