LOGO REDESIGN
We refresh existing logos when their visual approach no longer reflects a project or becomes difficult to use. We establish which features should remain and what needs to change: the mark, lettering, colour or composition. The current package also covers visual identity elements and application on agreed media. We work remotely with clients in Russia and internationally.
WHEN A LOGO NEEDS REDESIGN
Redesign starts with an existing mark and experience of using it. We explore the reasons for change and recognisable features, then agree how far the update should go. A project may need a careful evolution or a more substantial change of visual direction.
The image no longer fits the project
The product, audience or communication has changed while the logo has stayed the same. We consider what connects it to the brand’s history and what prevents it from expressing the current offering, then establish a direction.
The mark struggles on new media
Details disappear at small sizes, lettering is hard to read or the composition is awkward on websites and social channels. We review actual uses and assess whether focused refinement or a redesign is appropriate.
The identity has become inconsistent
The logo, colours, typefaces and graphics have developed separately. We review how they work together and establish which elements should change alongside the mark, providing an agreed approach for future materials.
Redesign can reconsider the visual concept; refinement focuses on improving an idea that already works. If you need a mark for a new project, explore logo development. A wider visual system change can also be discussed as brand identity redesign. We choose the approach after reviewing your materials.
WHAT REDESIGN INCLUDES
The current service covers identity analysis, weak point identification, a concept refresh, colour and typography adjustment, graphics, application on media and final files. We establish which elements will change, the number of directions and specific deliverables before starting.
Reviewing the existing identity
We examine the logo, current materials and reasons for change. We discuss the audience, context and usage history, distinguishing useful features to develop from the limitations of the present approach.
Defining issues and boundaries
We review composition, legibility and use on selected media. We establish what should remain: the mark’s character, lettering, colour or a distinctive detail, then agree the extent of the update.
Refreshing the visual concept
We reconsider form and composition within the selected direction, discuss the updated logo and refine it through agreed feedback. The concept count and approval stages are established in advance.
Colour, type and brand graphics
We adjust colours and typography and rework agreed graphic elements. We establish which parts of the identity remain and which should change with the logo. Fixed quantities from a new identity package do not automatically apply.
Application on selected media
We show the updated solution on materials chosen beforehand, discussing scale, placement and necessary versions. Specific media and finished layouts are agreed as part of the brief.
Final file preparation
We prepare the approved logo and agreed elements in the required formats. Digital and print versions are specified beforehand. Detailed brand guidelines, additional layouts and manufacturing are scoped separately.
VISUAL SOLUTIONS FROM THE PORTFOLIO
Mateo and Scape Viz illustrate different approaches to marks and typography. These are portfolio examples, not verified redesign projects or before-and-after comparisons. They help discuss form, composition and character; your logo update follows its existing state and brief.
HOW WE REFRESH A LOGO
We begin with the existing materials and reasons for change. After analysis, we agree a direction, discuss the update, review its application and hand over approved files.
Introduction and source materials
You share the current logo, usage examples and brief. We discuss the reasons for change, intended result, package, price and timeline.
Review and direction
We identify weaknesses and features to retain, agreeing how far the update should go and selecting visual references to guide decisions.
Redesign and discussion
We develop the updated solution and present it in the agreed context, collect comments and refine the selected direction. Changes to the brief are discussed first.
Identity and application
We agree colour, typography and graphic updates, review the logo on selected media and prepare necessary versions within the established scope.
Approval and handover
We review the final package and deliver agreed files. We discuss how the previous logo will be replaced; updating every existing asset is scoped separately.
PRICING AND TIMING
₽10,000
Timeline — 3–5 business days
The current logo redesign price is ₽10,000, with a listed timeline of 3–5 business days. We review source materials and confirm the extent of the update, media list and feedback process before starting.
The service covers analysis of the current identity and weak points, a visual concept refresh, colour and typography adjustment, graphics, application on agreed media and final files. This price-list item does not fix the concept or graphic element count: specific deliverables are agreed beforehand.
Timing depends on material readiness and feedback stages. If source files have been lost, we first assess whether restoration is needed and its scope. A new mark instead of a refresh, brand guidelines, extra layouts and updating all existing assets are discussed separately. Printing, manufacturing and any required paid typeface licences are separate expenses.
Payment is split into 50% before work begins and 50% after approval, before final materials are handed over. At your request, we can sign a contract defining scope, price and timing. Discussions and presentations take place remotely.
LOGO REDESIGN QUESTIONS
How does redesign differ from logo refinement?
Refinement makes targeted improvements to an idea that works: shape, proportions, composition or technical execution. Redesign can reconsider the visual concept and related identity elements. We review the existing mark and brief before proposing a suitable scope.
Can the logo remain recognisable?
We discuss this before starting, identifying important features such as silhouette, lettering, colour or a distinctive detail and agreeing acceptable changes. Continuity depends on the existing solution and goals; we cannot promise it automatically without reviewing them.
What are the price and timeline?
The current price is ₽10,000 and the listed timeline is 3–5 business days. We confirm the update scope, source materials, media and approval stages first. Additional tasks and scope changes are assessed before that work begins.
What should we share for an assessment?
The current logo, preferably in vector format, examples of its use, project information and reasons for change. Explain what you value in the existing solution and what causes problems. Intended media and preferences about the extent of the update are useful too.
What if only an image of the logo remains?
Share the best available file and usage examples. We assess whether those materials provide a suitable starting point and whether source restoration is needed. Scope and terms follow that review; an arbitrary redraw is not automatically included.
How many redesign concepts are included?
This service does not specify a fixed concept or graphic element count. We agree directions, feedback stages and refinement scope before starting. The terms of new logo or brand identity development do not automatically apply to redesign.
Which files and materials will we receive?
The approved logo and agreed identity elements in specified formats. Digital and print versions, particular layouts and file requirements are established beforehand. Brand guidelines and replacing the logo across all existing materials are separate tasks.
Can redesign be done remotely?
Yes, we work with clients in Russia and internationally. Materials, discussions, presentations, comments and handover take place remotely. We agree approval stages and feedback collection before starting.
LET’S REFRESH YOUR LOGO
Share your existing mark and explain what you would like to change. We can discuss which features to retain, what to improve and a suitable scope for the project.